Brush surface of dough with melted butter. In small bowl, combine brown sugar and cinnamon. Sprinkle with brown sugar mixture. Beginning with long side of dough, roll up jellyroll style. Pinch seam to seal. With sharp knife, cut roll into twelve 1- inch slices. Place rolls, cut side up, in greased 11X17 inch baking pan or 9×13 baking dish if you want them touching. Cover and let rise until nearly doubled, 30 to 45 minutes.